Bad example of how to do unsubscribe pages

Here's an example of how Game have a terrible unsubscribe page

Today I received an email from Game. If you don't know who Game are they are a video game shop here in the UK, not really that important for the blog post but I like my readers to be informed.

I have little interest in what Game have to say anymore so I figured I would unsubscribe from their list, which has actually made me think I should write up a blog post someday on reasons why you should unsubscribe rather than just deleting or putting in filters.

As normal I scrolled to the bottom of the email and scanned for the unsubscribe link, all credit to them I found this with no bother at all. This next screen kind of took away from the experience though;

Game's Unsubscribe Email Page

 

How the heck do I know if I am sure I want to remove t***********@g*********.com?

This stinks of some sort of speculative security measure without any actual use cases being thought out, a horrible user experience and one that left me clicking 'Remove Me' because if t***********@g*********.com didn't pertain to my email address then I was probably doing some other bugger a favour by removing them.

If there is some way for someone to get to that page without clicking on a link that was originally sent to the correct persons email address then Game need to fix that, not obscure the email address in case some non-genuine person is looking at it.

Whilst I am ragging on this page, it also feels a little weird that they didn't try and subtly sell me something, even a small banner below the form that had the latest releases or something. I don't want there to be one big advert or for it to take away from my core goal (confirming my subscription status) but having every page as a sales tool seems like e-commerce 101?


Recent posts View all

Freelancing

Why we have ads

We run ads on the site, this article talks about how we try and make them not terrible and why we monetise in the first place

Accessibility

Writing accessible hashtags

Write accessible hashtags by camel casing them. Because ThisReadsBetter thanthisdoes.