Category Archives: Events

Barry Adams SEO Talk About the Future of SEO at DigiExNI

Tonight I attended my first DigiExNI event having missed the first one because Build Conf was on, it was held at Morrison’s bar in Belfast. By all accounts the first event was well received so I was keen to try and catch one, the fact that the speaker tonight was my boss and buddy Barry Adams SEO extraordinaire sealed the deal that I should go.

Barry Adams SEO talk

Barry spoke about what he thought was in store for the future of the SEO industry and had some pretty good insights such as;

  • Google has yet to answer one of the core questions of search, “Why do people click on something”. They are trying to solve this with Google+
  • Facebook has solved the above question and is poised to be able to offer a search experience that could rival Google’s
  • The Semantic Web is important and only going to get moreso
  • Google is not your friend.
  • If more and more content is stored in silos (inside of applications, for example) users are going to have to start searching in multiple ways, which is obviously bad for users.

When asked if he had any advice for people in business he said “Get educated, Don’t rely on people like me to tell you what to do”, an excellent take away from the evening.

All in all I thought it was an excellent event, a great talk and some excellent networking opportunities. I look forward to attending more.

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A recipe for creating a great workshop

Recently I was lucky enough to attend a workshop taken by Jeremy Keith on responsive enhancement, this was part of the Build Conference.  At some point I will be writing up my thoughts on the content of the talk but in this short article I would like to discuss some take away points on what I thought was excellent about the workshop itself.

Because I am in the second month of a diet, food has been playing a fairly large role in my life, so I will begin by writing this up as a recipe.

Recipe: Excellent Workshops
Serves: 25-30
Ingredients:

  • Expert Presenter
  • Keen Attendees
  • Preparation
  • Beautiful Setting
  • Little Touches

The most important ingredient is of course the presenter; you need a presenter who knows their stuff and when it comes to web design there are arguably few that know more than Jeremy Keith – Technical Director of Clear Left, author of several books and all round web expert.

I have heard him on various podcasts and have read several of his articles before so I was fully aware of how well he speaks and how well he gets his point across and this was apparent in this workshop.

The next thing you need for a successful workshop is keen attendees, forgive me if I pat myself on the back for a second, but I think we were all excellent attendees – 90% of the room were front end developers and all had a good amount of experience in their respective fields and even though the first part of the workshop was a pitch to try and get us sold on the idea of responsive design I think we were all sold from the start and eager to learn more.

Getting a chance to chat to a handful of folk in your field is sometimes just as energising as the knowledge you acquire at events like these.

Even if you have the right speaker and the right audience, without preparation things like this could fall on their arse very quickly – luckily that wasn’t an issue. Sitting on the desks as we entered we had;

  • Glasses
  • Water (for the glasses I presume)
  • A pen (from The Merchant, a damned nice writer at that)
  • Some paper
  • A USB stick with the entire presentation material and code samples on it.

Obviously those first lot of things were small niceties, but having that USB with everything prepared was just awesome, and for some reason I find it infinitely more useful than having the slides and content up on something like Slideshare, I think it is because something like a USB pen feels more like a gift than anything else.

Knowing the content and samples were to hand meant that you only had to take notes on a fairly small subset of the talk, which meant you could spend more time properly listening.  One small thing was the presentation files were saved as .key which means I need to download a reader to view them on my Windows machine.

This wasn’t the only prep work done, Jeremy was able to pre-empt a lot of questions and it came across very clearly that he had spent some time pondering over various elements of the workshop, which immediately turns his opinion into his informed opinion – which as an attendee is very reassuring.

If you have these three things I think you are going to be in for an excellent day, but the gravy of this recipe has to be the next two points;

The beautiful setting that the workshops took place in made everything all the more memorable, The Merchant hotel is lovely, the staff were professional to a fault and you were really able to learn in comfort.

Something like this was always going to be well attended, but I think the fact it was put on in a central and nice part of the city helps too.

Finally – The little touches, probably the least important things in terms of getting something out of the day but potentially the most important in terms of remembering the event long after the day is over, here are some of the little things that made the day.

  • The food was beautiful.
  • An internet connection was provided and it worked.
  • A gift bag was left for everyone.

The food being beautiful may sound like an odd thing to comment on, but there is a massive difference between dry sandwiches and bottled generic water and what we had, and this wouldn’t have been cheap to provide.  Before hand there was coissant, pan au chocolait and bacon rolls, for lunch there was fish and chips, burgers and tartlets and throughout the day there was plenty of tea, coffee, soft drinks and nibbles available.

Some people may list having an internet connection as more of a requirement, I don’t think it is, especially since our smart phones do everything for us over 3G now anyway, but it is a real pet peeve of mine when an event makes a point of telling you there will be internet but it is just rubbish, normally this is due to underpowered hardware that can’t cope with the increased numbers – there must have been close to 150 extra people in the building on the day I was there and the internet coped fine.

Finally – everyone received a personalised gift bag from the conference, this included various build branded items (all related to hands on American style building materials, a branded carpenters pencil, for example).  Everyone loves getting something for nothing (like the USB stick) and this little package of things escalate the organisers from being good to being great.  An excellent touch.

I would love to know your thoughts on what makes a good technical workshop, please share them in the comments.

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Using Open Source – Some Legal Considerations

Yesterday I attended an event at the Holiday Inn in Belfast regarding some of the legal concerns over software houses incorporating open source code into their applications. This was put on by the good people at Momentum NI.

It was an excellent talk delivered expertly by Rory Campbell from Forde Campbell. I figured I would take 5 minutes to briefly sum up what I got from the talk for those who could not attend (or could attend but wanted to watch Mexico show France up!).

Open source is good although it sometimes gets a bad wrap in the public sector, as developers we all know how good it is to have a nice open community building on the same code you are building on.

There is a wide spectrum of open source licences but generally there are two camps FSF (Which created GPL) and OSI (Who endorse the MIT licence).

GPL2 is almost too open for business purposes, it basically says that if you use any code from this licence then your code also needs to be completely GPL2 as well – this is obviously a massive issue if you are doing this. (Personally I know I use open source code all the time, what I don’t know is what licence I have accepted by doing so, do you?)

MIT is more relaxed, it doesn’t force you to make your code open source. It does however state that the code is provided as is and basically if it goes wrong it isn’t the providers fault, which means if you use some in your code and it breaks you have no leg to stand on when your client starts shouting at you.

So far there have been no court decisions in the UK but people are getting wise to open source law and are arguably getting a bit paranoid over it so it is something we can’t afford to ignore. In Germany there have been rulings and one developer used to actively seek out companies who were not complying (Harald Welte).

The main issue is that if you use open source and don’t follow the terms your leave yourself open to get sued by the open source supplier for breaking their licence and also your client because you are passing risk onto them. Also if someone attempt to buy your company things like is could throw a spanner in the works.

There are a few things we can do, we can run audits on our projects to make sure we know what open source licences we are currently using, we can educate ourselves and our co-workers in the issues, we can log any new stuff coming in somewhere we can easily reference it and we can always fall back onto lawyers for advice.

That is pretty much it, now I am off to see what licences I have to stop pissing on!

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Thanks to Rory Campbell for correcting how I described the two camps.
Thanks to Future Perfect for telling me the difference between licence and license.

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Refresh Belfast – The State of Typography on the Web

I was emailed about this event a couple of days ago and I have decided to sign up for it.

Very basically Christopher Murphy and Nicklas Persson are going to spend an evening (an evening on the 21st September in the Black Box in Belfast) talking about and showing us a few of the new typography-centred services that are floating about these days.

I have mentioned in a previous post that I just don’t get typography, so hopefully it won’t be too over my head but even more hopefully I hope to learn a lot from it.

For those of you who don’t know about Refresh Belfast I have cleverly hidden a link to their site somewhere in this post.  In case you can’t find it here is some blurb from their site.

Refresh is a monthly event for designers, developers, coders, geeks & nerds to get together to talk design, debate the web, share ideas and meet new & interesting people. Every third Monday of the month, we organise a couple of presentations from local industry experts to be enjoyed over a few beers in the The Black Box.

If anyone is free on that Monday and wants to come along they need to sign up in advance, it is completely free and the registration was insanely quick.  If you are coming along be sure to say hey!  I will be the one with the beard looking confused and angry!

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