Marketing is More Important than Your Code

Even with the best app in the world it will rarely be a success without marketing

If you have crafted your website or app from scratch and poured your soul into it you are not going to want to hear this next line.

Marketing is more important than your code.

It is sad but true that the vast majority of people will make a purchasing decision based more on the marketing than the quality of a product.

What this means for your website is that if you only have 3 hours a week to spend on it you might be better spent working on the marketing than you are on a new feature.

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