Speculation on why Google stopped blocking sites

Recently it has been announced that Google is to stop allowing people to block websites from their search results.

I have a couple thoughts on why this might be the case;

  • Sites that pay Google lots of money in advertising are being blocked and that probably isn't good for business.
  • Their suggestion is to download a Chrome extension, which of course requires that you download Google Chrome.

I can't imagine there is a huge technical overhead in supporting the functionality and it is useful functionality, so I don't think it could be because the functionality isn't being used.

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