Speculation on why Google stopped blocking sites

Here's my thoughts on why Google has stopped allowing folk to block sites

Recently it has been announced that Google is to stop allowing people to block websites from their search results.

I have a couple thoughts on why this might be the case;

  • Sites that pay Google lots of money in advertising are being blocked and that probably isn't good for business.
  • Their suggestion is to download a Chrome extension, which of course requires that you download Google Chrome.

I can't imagine there is a huge technical overhead in supporting the functionality and it is useful functionality, so I don't think it could be because the functionality isn't being used.

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