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With the development of web publishing, it has never been easier to encourage a lifestyle, sell a brand, review products and services, and promote a label, be it personal or corporate. The World Wide Web has become a huge network of information that is accessible to all. This massive nature of the information hemisphere also poses a new challenge for writers to boost their writing skills to optimized search engine-friendly levels. Even writers who specialize in academic writing find SEO a challenging new area. Essays and research papers can now be accessed online, and having at least a basic grasp of SEO proves to be advantageous for anyone who wants to inform their target readers while keeping them engaged.
Fortunately, Assignment expert services are available if you need professional assistance with your essays or any other type of academic writing. You benefit from their expertise in a wide variety of topics and ability to craft content that resonates with your audience. The following are 10 easy tips to upgrade your writing and enable your provider to deliver exactly the content you need.
1. Plan Your Content
In any writing endeavor, beginners and experts alike should never fail to have a clear-cut goal of what the article is going to look like or what it is for. If this is not clear, it will reflect on the article, oftentimes being loose and out of focus. With sufficient planning, you can make the blog more united in terms of the overall content theme.
2. Article Structure Should Be Clear and Logical
For written pieces, this, of course, should be a no-brainer. However, this is also not limited to plain text posts. Even the use of multimedia has to follow a distinct flow of thought to be able to deliver a clear thought even with less text. Added images or videos should still be related to the structure of the text that it supports. The inclusion of rich media in your content also makes it more engaging for your target visitors.
3. Capitalize on Main Ideas
In writing, as the thought process goes, there could be many directions a single thought can develop towards. However, writing with SEO in mind has to be as concise and, at the same time, precise as possible. This is for two reasons: this is for readers to easily grasp the idea of a paragraph or a section of the blog without spraining the brain and for search engines like Google to easily index the topic of the blog into more recognisable and thus, better ranking articles.
4. Signal These Ideas With The Use of Headings
In making sure that ideas in different paragraphs are distinct and make for easy reading as well, headings and subheadings are like the arrows that guide the readers through the rest of the article. Online users get turned off by large blocks of text, so break down your content into smaller chunks for easier consumption.
5. Use Cue Words
Speaking of guides and arrows throughout the article, there are ways to help readers go through the points of the article or even photo essays and infographics. One is the use of cues or signals to signify a ranking, number or plain procedure. Having these signals not only makes the readers get the gist of the message, it also organises the post into a logical flow.
6. Peer Review
As any seasoned writer would suggest, having a second set of eyes definitely helps with checking if the articles or blog posts make sense or if it simply has minor typographical errors. Often, writers do not see their own mistakes especially with an article recently developed or in progress. It is the same premise that editors for print media are crucial. As blogs are often personal projects and a one-man endeavour, having peers go over articles and posts may give an insight to what is lacking or too abundant in an article.
7. Length Matters
As per guidelines, Google will not consider an article for ranking if it does not at least have 300 words. Recently, the search engine even increased this minimum value to 400, for better chances of getting ranked. Needless to say, length gives the article more credibility in the indexing game. However, very long articles may prove detrimental if not monitored since readers will eventually get tired of reading before getting the point of a blog post. A balanced and appropriate length is still the best bet for getting higher search engine rankings.
8. Sign of Life
The SEO concept does not entertain a one-hit wonder blog. If one is to curate a page that could vie for good search rankings, it has to establish signs of consistency and progressive development or else, like a human being on life support without any significant activity, it will eventually flat-line. A constant update on posts and content tells Google that the site is worth putting on a top to cater to search engine users.
Another important ranking factor is the number of times keywords are repeated throughout the article of any multimedia post. The concept here is like trying to get the attention of a bull in an arena with a red cloth. The denser the article is with the proper keywords and LSI terms, the more chances of getting it indexed and generated when searches using the said keywords are made through the search engine. This, however, should flow naturally within the article. The placement of the keywords should not appear forced or unnatural or else it will affect the quality of the article, which then defeats the purpose.
It can be puzzling when you are faced with two high-quality blog posts, one of which ranks on the first page while the other is nowhere to be found for its target keyword. As a content marketer, it’s worth getting down to the tiniest of details to figure out what makes the other rank better. Over time, you should be able to break down the anatomy of an SEO-friendly content, enabling you to consistently produce the kind of essays that satisfies both readers and search engine spiders.
Academic writing comes with plenty of challenges, and things get even more difficult when you factor in SEO. In a world of patterns, indexes and algorithms, budding writers and seasoned vets should know how to adapt to stay in the game. Be sure that the assignment expert service you choose is flexible enough to work on the different topics you need help with while offering professional help when it comes to optimizing your essays.