Big Wet Fish Get Marketing

How Big Wet Fish did a little gesture which got a lot of us round Belfast talking about them

Today at Pierce Communications we received three packages in the form of Donuts from Moe’s Donuts, they were delivered to us, for free by our hosting company.

Now why on earth was the Director at our hosting company driving around Belfast all day giving donuts out to various agencies? Because he (and his company) gets it. They get how to do something offline that will jump online for relatively little cost.

Here is a list of just some of the agencies that Big Wet Fish delivered to;

  • Rumble Labs
  • Rehab Studio
  • Ecliptic Labs
  • Typecastapp (formerly Front)
  • Belfast Business Centre (our office reception staff)
  • Pierce Communications
  • Chooboo
  • Sugar Rush Creative
  • Fresh Made Media
  • Green17 Creative
  • Three Sixty Create
  • Momentum NI
  • Fulton Advertising and Marketing Communications

If you had to work out a cost for getting those companies and their staff to talk about your business all day how much do you think it you run you? A damn lot more than it does to pay for some donuts, some petrol and taking a day off to deliver some donuts.

It isn't only the fact I think it was a good way to get cheap publicity, they have already proven their levels of support are excellent and their prices/offers are competitive so they have sat and worked out what they can do to delight their clients and potential clients that doesn't involve the standard hosting fare.

2013-03-04 13.12.19

Recent posts View all


Iterate over indexed params in Rails

When your API isn't Rails-shaped, sometimes you need to handle input differently

Web Dev Jekyll

Running Jekyll from inside VS Code

How to set up your VS Code to run Jekyll without needing extra extensions